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What We Do

Four Services.
One Goal: More Jobs.

Everything a home improvement contractor needs to dominate online: social media, paid ads, a professional website, and the SEO to back it all up.

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01
Social Media

Social Media Management

Homeowners scroll before they call. We make sure your work is what they see: professional content that builds trust, showcases your jobs, and keeps you top-of-mind across Facebook, Instagram, and TikTok.

  • Custom content strategy for your trade and service area
  • Branded posts, reels, and before/after showcases
  • Facebook, Instagram, and TikTok management
  • Community engagement and review responses
  • Monthly analytics and performance reports
  • Consistent posting schedule, no gaps, no guesswork
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Multi-Platform Presence
We manage Facebook, Instagram, and TikTok under one consistent brand voice so homeowners recognize you everywhere they scroll.
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Before/After Showcases
Nothing sells your work better than the work itself. We build content around your finished jobs to generate trust and inbound calls.
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Monthly Reporting
See reach, engagement, follower growth, and link clicks each month. Numbers that tie back to actual business activity.
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Done-For-You Scheduling
We handle ideation, creation, writing, and posting. You review and approve. That's it.
02
Paid Advertising

Meta Ads

Stop waiting for referrals. Meta Ads (Facebook & Instagram) let us put your business directly in front of homeowners in your service area who need what you do, right now. We run campaigns that generate real leads, not just clicks.

  • Lead generation campaigns optimized for booked calls
  • Hyper-local geo-targeting to your exact service area
  • Professional ad creative: copy, design, and video
  • A/B split testing to find what converts best
  • Retargeting campaigns for warm website visitors
  • Weekly performance reviews and bid optimization
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Precision Targeting
We target homeowners by ZIP code, income, home ownership, and interest signals, so your budget reaches people who can actually hire you.
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Ad Creative That Converts
We write the copy, design the visuals, and test multiple angles until we find what gets your phone ringing.
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Retargeting
We follow up with everyone who visited your website but didn't call, staying in front of warm leads until they're ready to book.
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Transparent ROI Tracking
Know your cost-per-lead. Know which ads are working. No black-box reporting, just clear numbers tied to real results.
03
Website Design

Website Creation

Your website is your #1 sales tool, and it should work like one. We build fast, mobile-first contractor websites engineered to convert visitors into phone calls and form submissions. No templates. No WordPress themes. Custom-built for your business.

  • 100% custom design, built around your brand
  • Mobile-first and fast-loading (Core Web Vitals ready)
  • SEO foundation built in from day one
  • Contact forms, quote request pages, and call buttons
  • Google Analytics and call tracking integration
  • Service area pages for local SEO targeting
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Custom Design, No Templates
Your business is unique. Your website should be too. We don't use Wix templates or WordPress themes. Everything is designed and built from scratch.
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Speed That Converts
Slow sites lose customers. We build lightweight, fast-loading sites that pass Google's Core Web Vitals and keep visitors from bouncing.
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Built to Generate Calls
Every page is designed with one goal: get the phone to ring. Clear CTAs, prominent phone numbers, and frictionless contact forms.
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SEO Ready From Launch
Meta tags, schema markup, site structure, and page speed, all optimized before we hand it over. Your site ranks from day one.
04
Search Engine Optimization

SEO

Ranking on Google for searches like "roofing company near me" means phone calls that cost you nothing per click, and those calls keep coming. We build that presence through local SEO, Google Business Profile management, and content that ranks for what your customers are actually searching.

  • Google Business Profile setup and optimization
  • Local keyword research for your trade and city
  • On-page SEO: titles, meta tags, headers, content
  • Technical SEO: site speed, schema, crawlability
  • Citation building and NAP consistency
  • Monthly ranking reports and strategy updates
Learn More About SEO
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Local SEO Domination
We optimize for the map pack and local search results in your city and surrounding towns, where the searches that drive the most contractor calls come from.
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Google Business Profile
We build, optimize, and manage your GBP listing (photos, posts, Q&A, and review strategy) so you stand out in the local 3-pack.
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Technical SEO
Schema markup, page speed, mobile optimization, and crawlability: the backend stuff that makes Google trust your site.
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Monthly Ranking Reports
See where you rank for your target keywords each month and how you're trending compared to local competitors.
Ready to Get Started?

One Agency.
Everything You Need.

Stop splitting your marketing budget across five vendors who don't talk to each other. INova Core Group runs it all: aligned, accountable, and built for your trade.

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No pressure. No commitment. Just an honest conversation about your business.